search engines: - google - bing - DuckDuckGo - Yahoo - brave search various browsers uses various search engines as default but usually you can choose another one - - - structured data markup is a standardized format for providing information about a page and classifying the page content it helps search engines - to understand the content of your page - to create rich snippets in search results one common format for structured data is JSON-LD - JavaScript Object Notation for Linked Data it is valid for all browsers (all search engines) because - it is essentially javascript code embedded in html even if an old browser doesn't directly interpret the JSON-LD for display purposes, it won't break the page rich results or rich snippets - reviews - recipes - events etc validate search.google.com/test/rich-results no items detected the tool didn't find any valid structured data - like Schema.org markup - that it could use to generate rich results - - -